Tracking Website Visitors the Smart Way: A Guide to CodeMapr

As the use of browser cookies fades, how are businesses tracking site visitors and targeting their marketing? Websites are valuable tools in attracting customers, but the reality is that most companies know very little about their website visitors.

As businesses shift away from outdated tracking tools like cookies, a new tool called CodeMapr is helping fill in the gaps. CodeMapr is a geo-intelligence tracking tool that shows you where your website visitors are located—when they give their permission. This tool can help businesses better understand their audience, improve their marketing, and make smarter decisions.

CodeMapr was created by DW Creative and Mark McKelvey of Stacked Analytics. DW Creative helps home service businesses grow by building strong connections between their brands and the homeowners they serve.

By reading this article, you will learn what CodeMapr is, how it works, and why collecting addresses can be valuable for businesses.

You can also view a video summary of this article below.

What Is CodeMapr?

CodeMapr is a tracking tool that helps businesses understand the real-world location of people who visit their websites. Instead of using cookies or guessing based on IP addresses, CodeMapr uses first-party data, which means it only tracks people who choose to share their information.

Here’s how it works:

When a visitor says “yes” to sharing their location, CodeMapr uses Google Maps API and Bing Maps API to find the exact location of the visitor’s device.
It then turns that data into a real street address—usually the closest known residential address.
If the address is inside your service area, it’s added to your main database.
If the address is outside your area, it can still be saved, but it’s stored in a different list so it won’t affect your core marketing efforts.

This helps businesses figure out whether someone visiting their website is a real lead—someone they can actually serve—or someone who’s just browsing from far away.

Why Should Businesses Collect Addresses?

1. Understand Where Visitors Come From

Every person who visits your website shows a level of interest. Maybe they’re ready to buy. Maybe they’re just researching. But if someone is actively looking at your site, they could become a customer.

By collecting addresses, you can see where this interest is coming from. Are most of your visitors nearby? Are people outside your usual service area clicking through your site?

2. Act Quickly on Website Visits

If you know a visitor’s address, you can act fast. For example:

You could send a direct mail piece within 24–48 hours of their visit.
You could use OTT services (like Hulu or other streaming platforms) to show digital ads directly to that home.

This kind of fast, targeted follow-up helps you connect with leads while your business is still fresh in their minds.

3. Focus Your Marketing

Let’s say you notice a pattern: lots of visitors are coming from a specific zip code or neighborhood. That gives you a clear signal—people in that area are interested.

With that knowledge, you can:

Focus ads in that area.
Adjust your services or offers to better fit that audience.
Plan events, promotions, or partnerships that speak directly to those communities.

4. Build a Customer Profile

Addresses give more than just a map pin—they can tell a story. Here’s what you might learn from location data:

Do visitors live in older or newer homes?
Are the homes in high- or low-income areas?
Do they likely have families with kids?
Are they in urban, suburban, or rural neighborhoods?

All of these clues can help you shape your marketing message. You don’t need to guess who your audience is—you can build your messaging around real data.

5. More Specific Than Zip Codes

Most website analytics only convey general information, like city names or zip codes. CodeMapr goes a step further by giving exact addresses (with user permission). This gives you a sharper, more detailed picture of your audience.

How Does CodeMapr Work?

CodeMapr is a custom tool created and managed by DW Creative (CodeMapr LLC). If you want to use CodeMapr, here’s how to get started:

Contact DW Creative to have the code installed on your website.
The tool runs in the background and only records location data from users who opt-in.
Each time a visitor gives permission, their location is turned into an address and added to your system.
You only pay 20 cents per record collected.
You can plug that address data into your CRM (Customer Relationship Management) system to track trends and improve your lead scoring.

While not every visitor will give permission, DW Creative estimates that around 10% of users will share their location. Even that small percentage can provide powerful insights into who your customers are and where they’re coming from.

Is CodeMapr Right for Your Business?

If your business serves customers in specific neighborhoods, towns, or regions, CodeMapr can give you a clear edge. It helps you:

See where real interest is coming from.
Send targeted mail or digital ads to qualified leads.
Focus your marketing budget on areas that show intent.
Learn more about your audience and their lifestyle.

In today’s world, where tracking tools are changing and customer privacy is more important than ever, CodeMapr offers a privacy-compliant way to gather valuable, real-time insights.

Next Steps for Installing CodeMapr

CodeMapr helps businesses learn more about their website visitors—specifically, where they are when they visit. With permission, CodeMapr uses mapping tools to turn a device’s GPS location into a real street address. This allows businesses to build a better understanding of who is visiting their website and where they live.

Why does this matter? Because someone who visits your website is often interested in your product or service. CodeMapr helps turn that online interest into real-world action. With this tool, you can:

Collect real, mailable addresses with user permission.
Find out which visitors live in your service area.
See which zip codes or neighborhoods show the most interest.
Build detailed user profiles based on location data.
Send direct mail or digital ads to real leads.
Plug address data into your CRM to score and track leads.

CodeMapr replaces outdated cookie-based tracking with accurate, first-party data—something that’s more important than ever in today’s privacy-focused world. It’s a smart, compliant way to reach your audience faster and more effectively.

If you’re curious about using CodeMapr for your own business, DW Creative is the exclusive provider. Their team can install the custom code for you and get you started. To learn more, reach out to Amanda@dwcreative.com. You’ll only pay for the data you collect—just 20 cents per address.

If you want to better understand where your leads are coming from and how to connect with them, CodeMapr might be your next smart move.

DW Creative is an agency committed to empowering homeowner-focused businesses. If you want help creating a marketing strategy or brand designs, schedule a fit call with our team to see how DW Creative can help.

If you’re not ready to make a commitment or want to learn more about marketing strategy and digital marketing, we recommend the following articles:

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