What Is the DW Creative Canva Branding Toolkit, and How Does It Help My Business?
In today’s digital world, branding isn’t just about having a nice logo. It’s about creating a look, feel, and voice that people remember, especially on social media. DW Creative’s new Canva Branding Toolkit was designed to help businesses take control of their brand identity inside Canva. It’s a simple, powerful service that can transform how […]
5 Top Takeaways from the Impact Live Conference 2025: From Clicks to Trust
If you’re wondering how marketing is changing in 2025, you’re not alone. Business leaders everywhere ask: How do we earn trust and stay visible in a world where search engines, AI tools, and customer expectations are shifting faster than ever? That’s exactly the question the 2025 Impact Live Digital Conference set out to answer. Built […]
Tracking Website Visitors the Smart Way: A Guide to CodeMapr
As the use of browser cookies fades, how are businesses tracking site visitors and targeting their marketing? Websites are valuable tools in attracting customers, but the reality is that most companies know very little about their website visitors. As businesses shift away from outdated tracking tools like cookies, a new tool called CodeMapr is helping […]
Why Skipping Marketing Can Cost You More Than Investing in It
If you run a home services business, you know marketing costs money. But what if I told you that not marketing could cost you even more? Many business owners assume that if they don’t invest in marketing, their business will stay the same. But that’s not true. Without marketing: Fewer people call your business. Competitors […]
From Cookies to Context: Why Contractors Need to Shift Online Strategies to Reach Customers in a World of Limited Tracking
The way businesses reach customers online is changing. For years, third-party cookies helped contractors track potential customers, show targeted ads, and measure marketing success. But now, privacy laws and technology updates are phasing them out. Without cookies, it’s harder to follow a customer’s online journey and stay top-of-mind during long decision-making processes. So, what can […]
Can You Copy a Successful Marketing Campaign into a New Market?
Expanding into a new market is an exciting step for any business. You might be seeing great success in your current market or looking to grow your brand’s presence. But is it as simple as copying what has already worked? Unfortunately, marketing doesn’t work that way. Every market is different in size, competition, media options, […]
How OTT Apps Track Ads—and Why It Matters for Your Business
Connected TV (CTV) and Over-the-Top (OTT) advertising offer businesses a powerful way to reach their audience in the streaming era. But placing an ad on a popular streaming platform isn’t enough—if you can’t track how well your ad performs, how do you know if your investment is paying off? Many advertisers assume that because their […]
Boost Trade Show Success: What to Avoid for Maximum Impact
Avoid common trade show mistakes that drive customers away. Discover how to make your booth stand out, build brand awareness, and leave a lasting impact.
CTV and OTT in Advertising: The Difference and How to Leverage Them for Advertising Impact Explained
Not sure what the difference is between CTV and OTT? Learn about what they are, how they differ, and how they can be used in advertising.
What Is Helpful Content, and Why Does It Matter?
No one wants their websites lost in the dregs of Google search. If you want an easily discovered site, you must be on the first or second page of results. But how do you get there? How can you boost your website so potential customers can find you? The quality of your content has never […]