Top Media Buying Agencies in Kansas City
If you’re considering hiring a media buying agency in Kansas City, an important question to consider is who are the “Top Media Buying Companies in Kansas City?” We understand that the media buying landscape in Kansas City is diverse, with numerous agencies catering to different needs. Some are more adept at traditional, others digital, and […]
How To Market a Home Services Business
Why did you start a home services business? It’s a noble pursuit and many entrepreneurs take the plunge with feverish enthusiasm to serve their customer at a level unseen in their marketplace. But what happens after you’ve exhausted the friends and family pipeline, or your leads and revenue start to plateau? We know that learning […]
AI’s Role in Business: Insights from a Developer
As Artificial Intelligence and Machine Learning technologies advance, businesses must explore how they can best leverage these technologies to increase growth. To comprehend the power of this technology, we connected with Mark McKelvey, AI/Machine Learning Developer for Stacked Analytics, to uncover the most current trends in AI/Machine Learning and why organizations should not shy away […]
Media Research
2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time with various media throughout the day/week? What information sources were used to make purchase decisions? What major home improvement purchases were made in the last three years? Methodology QUALIFYING QUESTION Must be at least 18+ and […]
April 2022 Newsletter
Life Expectancy of Advertising One of the most common questions surrounding the modern marketer is “How do I know when it’s time to change my advertising,” or similarly, “When has a campaign run its course?” To answer, let’s turn to Rosser Reeves, one of the original “Madmen” in its purest sense, and creator of the […]
GA4 for Contractors: Key Insights & Preparation
Contractors rely on leads for new business and Google Analytics is typically home base for website conversion tracking analytics, performance measurement and informing strategic user experience improvements. But did you know that Google Analytics, as the platform exists today, will be rendered irrelevant over in the next 1-2 years? Google announced they are phasing out […]
Home Improvement Contractors: Improve Google Ranking
The Three “C’s” of SEO for Contractors (or any business) “How do I get found on Google?”, is one of the most commonly asked questions by local contractors. It’s a great question that has many layers, so we sat down with our digital partner Josh Eliseseon, CEO of Jubilant Digital, to help break it down. […]
Is Your Business Addicted To Discounts?
[simple-author-box] Pricing is a key part of your business strategy. Low prices trap companies in a race to the bottom. Slim profit margins mean it is difficult to invest in marketing, training, research and new products. Once customers classify your company as the “low price option,” changing that perception becomes tremendously difficult. Price Decisions In […]
Cost Savings with Rentrak StationView Essentials
It is easy to spend much money on advertising and marketing without seeing results. When I ask clients about their advertising spending and results, I receive a variety of answers. Many are discontented with the results or lack good tools to get to the bottom of the picture. Let’s put those observations into a broader […]
How To Measure Your Marketing
Do you know your business numbers? You might have a solid grasp of your revenues and expenses. However, those financial measures are lagging indicators of business success. While that data is helpful, it does not provide much insight into your sales and marketing efforts. Why You Need Sales and Marketing Metrics? Without measures, you […]