Insourcing vs. Outsourcing: Media Buying Pros & Cons
https://player.vimeo.com/video/1001610151 Ever wondered what happens behind the scenes to bring those engaging ads to your screens? The answer lies with media buying agencies. They’re the unseen heroes, negotiating, purchasing, and monitoring advertising space on behalf of businesses. But like any superhero, they come with their own set of strengths and weaknesses. In this article, we’re […]
5 Tips for Local Media Buying
In this article, I’ll discuss five key tips that will help maximize your local media buying efforts. Our goal is to have better conversations with your buying partner or level-up an in-house buying strategy. The DW Creative Team has 50 years’ combined experience in local media advertising, both on the selling and buying side, and […]
How To Hire a Media Buying Agency
Your business is at a point where considering a higher investment in advertising is on the table. You see the potential for a much larger audience becoming familiar with your company and media reps are pounding on your door. But you are unsure of whether you should handle the media buying in-house, or hire a […]
Top Media Buying Agencies in Kansas City
If you’re considering hiring a media buying agency in Kansas City, an important question to consider is who are the “Top Media Buying Companies in Kansas City?” We understand that the media buying landscape in Kansas City is diverse, with numerous agencies catering to different needs. Some are more adept at traditional, others digital, and […]
How To Market a Home Services Business
Why did you start a home services business? It’s a noble pursuit and many entrepreneurs take the plunge with feverish enthusiasm to serve their customer at a level unseen in their marketplace. But what happens after you’ve exhausted the friends and family pipeline, or your leads and revenue start to plateau? We know that learning […]
AI’s Role in Business: Insights from a Developer
As Artificial Intelligence and Machine Learning technologies advance, businesses must explore how they can best leverage these technologies to increase growth. To comprehend the power of this technology, we connected with Mark McKelvey, AI/Machine Learning Developer for Stacked Analytics, to uncover the most current trends in AI/Machine Learning and why organizations should not shy away […]
Media Research
2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time with various media throughout the day/week? What information sources were used to make purchase decisions? What major home improvement purchases were made in the last three years? Methodology QUALIFYING QUESTION Must be at least 18+ and […]
April 2022 Newsletter
Life Expectancy of Advertising You can also view a video summary of this article below. https://vimeo.com/1063298858?share=copy One of the most common questions surrounding the modern marketer is “How do I know when it’s time to change my advertising,” or similarly, “When has a campaign run its course?” To answer, let’s turn to Rosser Reeves, one […]
GA4 for Contractors: Key Insights & Preparation
Contractors rely on leads for new business and Google Analytics is typically home base for website conversion tracking analytics, performance measurement and informing strategic user experience improvements. But did you know that Google Analytics, as the platform exists today, will be rendered irrelevant over in the next 1-2 years? Google announced they are phasing out […]
Home Improvement Contractors: Improve Google Ranking
The Three “C’s” of SEO for Contractors (or any business) “How do I get found on Google?”, is one of the most commonly asked questions by local contractors. It’s a great question that has many layers, so we sat down with our digital partner Josh Eliseseon, CEO of Jubilant Digital, to help break it down. […]