Can You Copy a Successful Marketing Campaign into a New Market?
Expanding into a new market is an exciting step for any business. You might be seeing great success in your current market or looking to grow your brand’s presence. But is it as simple as copying what has already worked? Unfortunately, marketing doesn’t work that way. Every market is different in size, competition, media options, […]
How OTT Apps Track Ads—and Why It Matters for Your Business
Connected TV (CTV) and Over-the-Top (OTT) advertising offer businesses a powerful way to reach their audience in the streaming era. But placing an ad on a popular streaming platform isn’t enough—if you can’t track how well your ad performs, how do you know if your investment is paying off? Many advertisers assume that because their […]
CTV and OTT in Advertising: The Difference and How to Leverage Them for Advertising Impact Explained
Not sure what the difference is between CTV and OTT? Learn about what they are, how they differ, and how they can be used in advertising.
Why the Top-Tier Report from Nielsen-Scarborough Matters for Business
Maximize your brand’s reach with vehicle wrapping. Learn best practices, design tips, and what to consider before wrapping your company truck.
The Pros and Cons of Giveaways: Is It the Right Marketing Strategy for Your Business?
Want to boost brand awareness? Learn the benefits and risks of using giveaways in your marketing strategy to see if it’s right for your business.
5 Best Practices for Vehicle Wrapping
Maximize your brand’s reach with vehicle wrapping. Learn best practices, design tips, and what to consider before wrapping your company truck.
Streaming vs. Linear TV Ads: Which Is Right for You?
Streaming or linear TV ads? Compare both ad types’ targeting, cost, and reach to find the right advertising strategy for your business.
60-Second vs. 30-Second Commercials: Pros & Cons
Sixty-second commercials come with a price tag that’s double that of thirty-second commercials. This naturally leads to the question at the heart of the 60 second vs 30 second commercials debate: Is the additional time truly worth the extra cost? In a vast majority of advertising scenarios, opting for :60s might not be the best […]
Media Buying Strategies for Small Businesses
You’re a small business owner, and know the importance of gaining visibility in today’s competitive marketplace. You also know that media buying can be a perplexing game, especially when you’re working with a limited budget. So, how can you make the most of your advertising dollars to reach your target audience effectively? This article is […]
Insourcing vs. Outsourcing: Media Buying Pros & Cons
https://player.vimeo.com/video/1001610151 Ever wondered what happens behind the scenes to bring those engaging ads to your screens? The answer lies with media buying agencies. They’re the unseen heroes, negotiating, purchasing, and monitoring advertising space on behalf of businesses. But like any superhero, they come with their own set of strengths and weaknesses. In this article, we’re […]