5 Tips for Local Media Buying
In this article, I’ll discuss five key tips that will help maximize your local media buying efforts. Our goal is to have better conversations with your buying partner or level-up an in-house buying strategy. The DW Creative Team has 50 years’ combined experience in local media advertising, both on the selling and buying side, and […]
How To Market a Home Services Business
Why did you start a home services business? It’s a noble pursuit and many entrepreneurs take the plunge with feverish enthusiasm to serve their customer at a level unseen in their marketplace. But what happens after you’ve exhausted the friends and family pipeline, or your leads and revenue start to plateau? We know that learning […]
Media Research
2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time with various media throughout the day/week? What information sources were used to make purchase decisions? What major home improvement purchases were made in the last three years? Methodology QUALIFYING QUESTION Must be at least 18+ and […]
April 2022 Newsletter
Life Expectancy of Advertising You can also view a video summary of this article below. https://vimeo.com/1063298858?share=copy One of the most common questions surrounding the modern marketer is “How do I know when it’s time to change my advertising,” or similarly, “When has a campaign run its course?” To answer, let’s turn to Rosser Reeves, one […]
GA4 for Contractors: Key Insights & Preparation
Contractors rely on leads for new business and Google Analytics is typically home base for website conversion tracking analytics, performance measurement and informing strategic user experience improvements. But did you know that Google Analytics, as the platform exists today, will be rendered irrelevant over in the next 1-2 years? Google announced they are phasing out […]
Home Improvement Contractors: Improve Google Ranking
The Three “C’s” of SEO for Contractors (or any business) “How do I get found on Google?”, is one of the most commonly asked questions by local contractors. It’s a great question that has many layers, so we sat down with our digital partner Josh Eliseseon, CEO of Jubilant Digital, to help break it down. […]
Cost Savings with Rentrak StationView Essentials
It is easy to spend much money on advertising and marketing without seeing results. When I ask clients about their advertising spending and results, I receive a variety of answers. Many are discontented with the results or lack good tools to get to the bottom of the picture. Let’s put those observations into a broader […]
Did Ogilvy’s Predictions Come True? (Part II)
Quick Analysis from a Sage of the Mad Men Era David Ogilvy is an advertising genius. If there was to be a Mount Rushmore of Ad Men, his legacy would leave him firmly etched among the greats. The man is responsible for growing iconic brands such as Rolls Royce, Guinness and Dove, but that’s […]
Did Ogilvy’s Predictions Come True? (Part I)
Analysis from a Sage of the Mad Men Era David Ogilvy is an advertising genius. If there was to be a Mount Rushmore of Ad Men, his legacy would leave him firmly etched among the greats. Ogilvy is responsible for growing iconic brands such as Rolls Royce, Guinness, Dove, and even nation states like Great […]
2024 Key Marketing Trends for Local B2C Busineses
As we dive into 2024, the marketing landscape for local B2C businesses is rapidly evolving, driven by technological advancements and consumers expecting personalized experiences. Below are the key trends and strategies to stay ahead. You can also view a video summary of this article below. https://vimeo.com/1061055634?share=copy#t=0 Same Challenges, New Solutions Local businesses still face challenges […]