Why Skipping Marketing Can Cost You More Than Investing in It
If you run a home services business, you know marketing costs money. But what if I told you that not marketing could cost you even more? Many business owners assume that if they don’t invest in marketing, their business will stay the same. But that’s not true. Without marketing: Fewer people call your business. Competitors […]
American Homeowner Media Research 2024
Curious about what media tools will help you reach customers? Explore our 2024 survey of American homeowners and how digital vs. traditional media and website features impact home improvement choices, plus insights on AI’s role.
AI’s Role in Business: Insights from a Developer
As Artificial Intelligence and Machine Learning technologies advance, businesses must explore how they can best leverage these technologies to increase growth. To comprehend the power of this technology, we connected with Mark McKelvey, AI/Machine Learning Developer for Stacked Analytics, to uncover the most current trends in AI/Machine Learning and why organizations should not shy away […]
Media Research
2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time with various media throughout the day/week? What information sources were used to make purchase decisions? What major home improvement purchases were made in the last three years? Methodology QUALIFYING QUESTION Must be at least 18+ and […]
GA4 for Contractors: Key Insights & Preparation
Contractors rely on leads for new business and Google Analytics is typically home base for website conversion tracking analytics, performance measurement and informing strategic user experience improvements. But did you know that Google Analytics, as the platform exists today, will be rendered irrelevant over in the next 1-2 years? Google announced they are phasing out […]