From Cookies to Context: Why Contractors Need to Shift Online Strategies to Reach Customers in a World of Limited Tracking
The way businesses reach customers online is changing. For years, third-party cookies helped contractors track potential customers, show targeted ads, and measure marketing success. But now, privacy laws and technology updates are phasing them out. Without cookies, it’s harder to follow a customer’s online journey and stay top-of-mind during long decision-making processes. So, what can […]
How OTT Apps Track Ads—and Why It Matters for Your Business
Connected TV (CTV) and Over-the-Top (OTT) advertising offer businesses a powerful way to reach their audience in the streaming era. But placing an ad on a popular streaming platform isn’t enough—if you can’t track how well your ad performs, how do you know if your investment is paying off? Many advertisers assume that because their […]
CTV and OTT in Advertising: The Difference and How to Leverage Them for Advertising Impact Explained
Not sure what the difference is between CTV and OTT? Learn about what they are, how they differ, and how they can be used in advertising.
What Is Helpful Content, and Why Does It Matter?
No one wants their websites lost in the dregs of Google search. If you want an easily discovered site, you must be on the first or second page of results. But how do you get there? How can you boost your website so potential customers can find you? The quality of your content has never […]
Why Do Marketing Videos Matter?
Did you know that marketing videos are essential for building trust and attracting customers? Learn about the top video types to educate your audience and boost conversions!
GA4 for Contractors: Key Insights & Preparation
Contractors rely on leads for new business and Google Analytics is typically home base for website conversion tracking analytics, performance measurement and informing strategic user experience improvements. But did you know that Google Analytics, as the platform exists today, will be rendered irrelevant over in the next 1-2 years? Google announced they are phasing out […]
Home Improvement Contractors: Improve Google Ranking
The Three “C’s” of SEO for Contractors (or any business) “How do I get found on Google?”, is one of the most commonly asked questions by local contractors. It’s a great question that has many layers, so we sat down with our digital partner Josh Eliseseon, CEO of Jubilant Digital, to help break it down. […]