Advertising: Stop Blaming It for Sales Issue
You can also view a video summary of this article below. https://vimeo.com/1063331150?share=copy It took me awhile, but now I get it. Ten years of media selling leads to certain cognitive biases. In the past, I would refer clients to Law #4 of Al Ries’ “22 Immutable Laws of Branding:” The Law of Advertising. Ries argues that […]
Restaurant Impossible: Success Paradox in Business
Have you ever watched Restaurant Impossible? DVR’d episodes, reruns, it doesn’t matter: If it’s on, I’m tuned in. In short, I’m addicted. In the event you’re in the unfathomable group who has no idea what I’m talking about, or you’ve cut the cord altogether, let me briefly explain the premise. Chef Robert Irvine has 48 […]