Category: Marketing Strategy

Why Skipping Marketing Can Cost You More Than Investing in It

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If you run a home services business, you know marketing costs money. But what if I told you that not marketing could cost you even more? Many business owners assume that if they don’t invest in marketing, their business will stay the same. But that’s not true. Without marketing: Fewer people call your business. Competitors […]

From Cookies to Context: Why Contractors Need to Shift Online Strategies to Reach Customers in a World of Limited Tracking

A photo of a computer monitor in a clean office space. The monitor displays a blue graph.

The way businesses reach customers online is changing. For years, third-party cookies helped contractors track potential customers, show targeted ads, and measure marketing success. But now, privacy laws and technology updates are phasing them out. Without cookies, it’s harder to follow a customer’s online journey and stay top-of-mind during long decision-making processes. So, what can […]

Can You Copy a Successful Marketing Campaign into a New Market?

Expanding into a new market is an exciting step for any business. You might be seeing great success in your current market or looking to grow your brand’s presence. But is it as simple as copying what has already worked? Unfortunately, marketing doesn’t work that way. Every market is different in size, competition, media options, […]

How OTT Apps Track Ads—and Why It Matters for Your Business

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Connected TV (CTV) and Over-the-Top (OTT) advertising offer businesses a powerful way to reach their audience in the streaming era. But placing an ad on a popular streaming platform isn’t enough—if you can’t track how well your ad performs, how do you know if your investment is paying off? Many advertisers assume that because their […]

What Is Helpful Content, and Why Does It Matter?

No one wants their websites lost in the dregs of Google search. If you want an easily discovered site, you must be on the first or second page of results. But how do you get there? How can you boost your website so potential customers can find you?  The quality of your content has never […]