Why Nielsen and Comscore Ratings are Crucial for Buying Media
Discover how third-party ratings help agencies secure prime TV, radio, and cable ad spots—ensuring targeted reach and cost-effective results.
American Homeowner Media Research 2024
Curious about what media tools will help you reach customers? Explore our 2024 survey of American homeowners and how digital vs. traditional media and website features impact home improvement choices, plus insights on AI’s role.
Why Do Marketing Videos Matter?
Did you know that marketing videos are essential for building trust and attracting customers? Learn about the top video types to educate your audience and boost conversions!
5 Common Home Contractor Marketing Mistakes
Struggling with or confused by marketing? Explore five key pitfalls home contractor businesses often face and how to correct them for better customer engagement and increased sales.
Marketing Strategy vs. Tactics
Many prospects ask questions about marketing tactics which center around some variation of “Should we do X media or Y media?” Plug-in the variable the limitless options to spend marketing dollars and we understand why it can be overwhelming. But there is a fundamental issue when starting with marketing tactics vs. strategy. Jumping into marketing […]
60-Second vs. 30-Second Commercials: Pros & Cons
Sixty-second commercials come with a price tag that’s double that of thirty-second commercials. This naturally leads to the question at the heart of the 60 second vs 30 second commercials debate: Is the additional time truly worth the extra cost? In a vast majority of advertising scenarios, opting for :60s might not be the best […]
Media Buying Strategies for Small Businesses
You’re a small business owner, and know the importance of gaining visibility in today’s competitive marketplace. You also know that media buying can be a perplexing game, especially when you’re working with a limited budget. So, how can you make the most of your advertising dollars to reach your target audience effectively? This article is […]
AI’s Role in Business: Insights from a Developer
As Artificial Intelligence and Machine Learning technologies advance, businesses must explore how they can best leverage these technologies to increase growth. To comprehend the power of this technology, we connected with Mark McKelvey, AI/Machine Learning Developer for Stacked Analytics, to uncover the most current trends in AI/Machine Learning and why organizations should not shy away […]
Media Research
2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time with various media throughout the day/week? What information sources were used to make purchase decisions? What major home improvement purchases were made in the last three years? Methodology QUALIFYING QUESTION Must be at least 18+ and […]
April 2022 Newsletter
Life Expectancy of Advertising You can also view a video summary of this article below. https://vimeo.com/1063298858?share=copy One of the most common questions surrounding the modern marketer is “How do I know when it’s time to change my advertising,” or similarly, “When has a campaign run its course?” To answer, let’s turn to Rosser Reeves, one […]