Media Buying Strategies for Small Businesses

You’re a small business owner, and know the importance of gaining visibility in today’s competitive marketplace. You also know that media buying can be a perplexing game, especially when you’re working with a limited budget. So, how can you make the most of your advertising dollars to reach your target audience effectively? This article is […]

AI’s Role in Business: Insights from a Developer

As Artificial Intelligence and Machine Learning technologies advance, businesses must explore how they can best leverage these technologies to increase growth. To comprehend the power of this technology, we connected with Mark McKelvey, AI/Machine Learning Developer for Stacked Analytics, to uncover the most current trends in AI/Machine Learning and why organizations should not shy away […]

Media Research

2022 National Survey on Consumer Media Habits What did we want to understand? How do homeowners spend their time with various media throughout the day/week? What information sources were used to make purchase decisions? What major home improvement purchases were made in the last three years? Methodology QUALIFYING QUESTION Must be at least 18+ and […]

April 2022 Newsletter

Life Expectancy of Advertising One of the most common questions surrounding the modern marketer is “How do I know when it’s time to change my advertising,” or similarly, “When has a campaign run its course?” To answer, let’s turn to Rosser Reeves, one of the original “Madmen” in its purest sense, and creator of the […]

Home Improvement Contractors: Improve Google Ranking

The Three “C’s” of SEO for Contractors (or any business) “How do I get found on Google?”, is one of the most commonly asked questions by local contractors.  It’s a great question that has many layers, so we sat down with our digital partner Josh Eliseseon, CEO of Jubilant Digital, to help break it down. […]

Did Ogilvy’s Predictions Come True? (Part II)

Quick Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If there was to be a Mount Rushmore of Ad Men, his legacy would leave him firmly etched among the greats. The man is responsible for growing iconic brands such as Rolls Royce, Guinness and Dove, […]

Did Ogilvy’s Predictions Come True? (Part I)

Analysis from a Sage of the Mad Men Era By Dave Wieser David Ogilvy is an advertising genius. If there was to be a Mount Rushmore of Ad Men, his legacy would leave him firmly etched among the greats. Ogilvy is responsible for growing iconic brands such as Rolls Royce, Guinness, Dove, and even nation […]

2024 Key Marketing Trends for Local B2C Busineses

desktop computer featuring business intelligence charts

As we dive into 2024, the marketing landscape for local B2C businesses is rapidly evolving, driven by technological advancements and consumers expecting personalized experiences. Below are the key trends and strategies to stay ahead. Same Challenges, New Solutions Local businesses still face challenges like building teams, creating a culture, lead generation, differentiation, tracking, attribution and […]