The Pros and Cons of Giveaways: Is It the Right Marketing Strategy for Your Business?
Want to boost brand awareness? Learn the benefits and risks of using giveaways in your marketing strategy to see if it’s right for your business.
Why Do Marketing Videos Matter?
Did you know that marketing videos are essential for building trust and attracting customers? Learn about the top video types to educate your audience and boost conversions!
5 Common Home Contractor Marketing Mistakes
Struggling with or confused by marketing? Explore five key pitfalls home contractor businesses often face and how to correct them for better customer engagement and increased sales.
What Factors Can Affect Marketing Agency Pricing?
What affects marketing firm pricing? Explore essential factors that determine costs, including project complexity and desired services that could boost your brand and optimize your marketing efforts.
Streaming vs. Linear TV Ads: Which Is Right for You?
Streaming or linear TV ads? Compare both ad types’ targeting, cost, and reach to find the right advertising strategy for your business.
How To Market a Home Services Business
Why did you start a home services business? It’s a noble pursuit and many entrepreneurs take the plunge with feverish enthusiasm to serve their customer at a level unseen in their marketplace. But what happens after you’ve exhausted the friends and family pipeline, or your leads and revenue start to plateau? We know that learning […]
April 2022 Newsletter
Life Expectancy of Advertising One of the most common questions surrounding the modern marketer is “How do I know when it’s time to change my advertising,” or similarly, “When has a campaign run its course?” To answer, let’s turn to Rosser Reeves, one of the original “Madmen” in its purest sense, and creator of the […]
How To Measure Your Marketing
Do you know your business numbers? You might have a solid grasp of your revenues and expenses. However, those financial measures are lagging indicators of business success. While that data is helpful, it does not provide much insight into your sales and marketing efforts. Why You Need Sales and Marketing Metrics? Without measures, you […]
2024 Key Marketing Trends for Local B2C Busineses
As we dive into 2024, the marketing landscape for local B2C businesses is rapidly evolving, driven by technological advancements and consumers expecting personalized experiences. Below are the key trends and strategies to stay ahead. Same Challenges, New Solutions Local businesses still face challenges like building teams, creating a culture, lead generation, differentiation, tracking, attribution and […]
Emarketer’s 2017 Media Consumption Study Release
US Adults Spend an Average of 12 Hours a Day Consuming Media Media Planners Need to Be Aware of These Changing Trends in Content Consumption EMarketer recently released its updated 2017 US media consumption estimates, spanning across digital, TV, print, radio, and other various online platforms. It’s further proof that one of the hardest jobs […]