How OTT Apps Track Ads—and Why It Matters for Your Business
Connected TV (CTV) and Over-the-Top (OTT) advertising offer businesses a powerful way to reach their audience in the streaming era. But placing an ad on a popular streaming platform isn’t enough—if you can’t track how well your ad performs, how do you know if your investment is paying off? Many advertisers assume that because their […]
CTV and OTT in Advertising: The Difference and How to Leverage Them for Advertising Impact Explained
Not sure what the difference is between CTV and OTT? Learn about what they are, how they differ, and how they can be used in advertising.
Why Nielsen and Comscore Ratings are Crucial for Buying Media
Discover how third-party ratings help agencies secure prime TV, radio, and cable ad spots—ensuring targeted reach and cost-effective results.
What Factors Can Affect Marketing Agency Pricing?
What affects marketing firm pricing? Explore essential factors that determine costs, including project complexity and desired services that could boost your brand and optimize your marketing efforts.
Streaming vs. Linear TV Ads: Which Is Right for You?
Streaming or linear TV ads? Compare both ad types’ targeting, cost, and reach to find the right advertising strategy for your business.
Marketing Strategy vs. Tactics
Many prospects ask questions about marketing tactics which center around some variation of “Should we do X media or Y media?” Plug-in the variable the limitless options to spend marketing dollars and we understand why it can be overwhelming. But there is a fundamental issue when starting with marketing tactics vs. strategy. Jumping into marketing […]
60-Second vs. 30-Second Commercials: Pros & Cons
Sixty-second commercials come with a price tag that’s double that of thirty-second commercials. This naturally leads to the question at the heart of the 60 second vs 30 second commercials debate: Is the additional time truly worth the extra cost? In a vast majority of advertising scenarios, opting for :60s might not be the best […]
Media Buying Strategies for Small Businesses
You’re a small business owner, and know the importance of gaining visibility in today’s competitive marketplace. You also know that media buying can be a perplexing game, especially when you’re working with a limited budget. So, how can you make the most of your advertising dollars to reach your target audience effectively? This article is […]
Insourcing vs. Outsourcing: Media Buying Pros & Cons
https://player.vimeo.com/video/1001610151 Ever wondered what happens behind the scenes to bring those engaging ads to your screens? The answer lies with media buying agencies. They’re the unseen heroes, negotiating, purchasing, and monitoring advertising space on behalf of businesses. But like any superhero, they come with their own set of strengths and weaknesses. In this article, we’re […]
5 Tips for Local Media Buying
In this article, I’ll discuss five key tips that will help maximize your local media buying efforts. Our goal is to have better conversations with your buying partner or level-up an in-house buying strategy. The DW Creative Team has 50 years’ combined experience in local media advertising, both on the selling and buying side, and […]