Cost Savings with Rentrak StationView Essentials
It is easy to spend much money on advertising and marketing without seeing results. When I ask clients about their advertising spending and results, I receive a variety of answers. Many are discontented with the results or lack good tools to get to the bottom of the picture. Let’s put those observations into a broader […]
Emarketer’s 2017 Media Consumption Study Release
US Adults Spend an Average of 12 Hours a Day Consuming Media Media Planners Need to Be Aware of These Changing Trends in Content Consumption EMarketer recently released its updated 2017 US media consumption estimates, spanning across digital, TV, print, radio, and other various online platforms. It’s further proof that one of the hardest jobs […]
Snapchat Offers “Seen” Ads for $750K
Article Link: Guaranteed to Disappear: Snapchat sheds light on Guaranteed Strategy for Advertisers Advertisers paying for impressions not seen or viewed is still a huge problem for the digital industry, a space that prides itself on brands’ ability to “measure” and “track,” unlike its traditional counterparts. However, I’d […]
Rentrak Partners with Major Media Player
Rentrak has its work cut out battling legacy ratings giant Nielsen. But the cards are continuing to fall, as Tribune Media recently announced its deal to carry the service. Brands and media companies should take note, as this is the future of audience measurement, and ending the reliance on the current “stone-aged” methodology. Find […]