Tracking Website Visitors the Smart Way: A Guide to CodeMapr
As the use of browser cookies fades, how are businesses tracking site visitors and targeting their marketing? Websites are valuable tools in attracting customers, but the reality is that most companies know very little about their website visitors. As businesses shift away from outdated tracking tools like cookies, a new tool called CodeMapr is helping […]
Is Your Business Addicted To Discounts?
[simple-author-box] Pricing is a key part of your business strategy. Low prices trap companies in a race to the bottom. Slim profit margins mean it is difficult to invest in marketing, training, research and new products. Once customers classify your company as the “low price option,” changing that perception becomes tremendously difficult. Price Decisions In […]
Google’s 3rd Party Cookies: Key Changes Ahead
We are now in year two of Google’s two-year phase out of allowing 3rd party cookie placement within Google Chrome Browsers. What does this mean for the tracking ecosystem? We sat down with Josh Eliseuson, owner of Jubilant Digital, whose company manages millions in annual paid search for local businesses throughout the U.S. DW Creative: […]
Do You Really Need “More” Leads?
Let’s have an honest conversation about what defines a lead. Part 1 of 2 in a series about improving your lead generation strategy. The phrase “We need more leads” or “How can we get more leads” is the #1 concern we hear from our clients. Leads can come in a variety of ways, from phone […]