Maximizing your ad spend

Expert media buying for the best placements and value

— — MEDIA BUYING SERVICES

Services to

boost your
success

Got other needs? Let’s talk!

Channel Planning & Buying

Where should you place your media dollars for optimal results? How much should be spent in each media? Why? How should the advertising creative be versioned for the planned media?

This highly complex process of both art and science is the first step in crafting a growth plan.

Digital Media Buying

Paid Search. SEO. Streaming. Social Media. Google. Yikes, it all seems like too much. However, our team has case study after case study on how to navigate the increasingly complex digital ecosystem, while tying it in to a broader strategy to grow your company.

comScore Ratings

comScore collects ratings information from 1 in 3 American households. At DW Creative, we leverage these insights to provide precision and effectiveness in our media buying strategies. This enables us to make data-driven decisions that maximize your advertising impact and reach the right viewers at the right time.

GaleForce Media Buying Software

DW Creative utilizes GaleForce Media Buying software to streamline our media planning and purchasing. With GaleForce, we optimize ad placements, manage campaigns with precision, and ensure the highest return on your investment through advanced data analytics and strategic targeting.

Post Buy Analysis

Is it important to “get what you pay for?” Media delivery can seem to be a black-box to the average business owner. Our Post-buy analysis evaluates the performance of your media campaigns and we hold our media partners accountable for every dollar of your investment.

— — STEPS TO EXPECT

01

Discovery

We start by asking important “why” questions, doing research, and defining key ideas. We filter and refine the info to build a strong foundation.

02

Conceptual

Based on our foundational ideas, we explore “what” the possibilities are. We establish a vision and purpose through key objectives, creative strategies, storytelling, and visuals.

03

Planning

We define the project details by asking “how.” This step outlines what’s needed to bring your concepts to life, serving as a detailed roadmap for all production needs.

04

Production

We build, write, create, schedule, and implement marketing solutions that support your brand and business needs. This includes branding, strategy, ad buying, and creating content across digital, film, print, copy, animation, and events.

05

Delivery

We deliver your content to a targeted audience to maximize project objectives. Whether it’s enhancing customer relationships, improving product knowledge, or generating new sales, we use traditional, digital, and other channels.

06

Review

We track and analyze your content to understand what’s working best. By identifying what gets the most traction, we can fine-tune your strategy for optimal results.

— — FEATURED WORK

Bold, simple, strategic exposure.

We conducted locational research to identify the prime billboard spots for maximizing visibility and impact for your grand opening.

I’ve been working with Dave at DW Creative for over 6 weeks now and all I can say is: “WOW”! He has been so informative and patient with me. I just can’t believe what I have learned in such a short period of time. I look forward to the future and how DW Creative can be a part of it.

ED JENKINS
OWNER OF BANNER GARAGE

— — FAQ’s

FAQ's

High Level Answers to Most Asked Questions

Of course, the answer is, “It depends,” but we can provide a range.  Typically, our clients’ total budgets range from $200K-$15 million, and we see that our engagement typically accounts for 3-10% of the budget.  However, our services are specifically scoped out per client and project, so this is a simple rule of thumb for your planning purposes. 

While we always look at individual campaign performance, we understand the multitude of factors that are both internal and external that influence business outcomes.  Therefore, we tend to focus on two key metrics:

  1. Is the business growing profitably?
  2. What is the target advertising/sales ratio the business needs to maintain for profitability?
  3. Are we increasing the quantity of qualified sales leads?

These are high level discussions that are critical to inform the strategy and goals moving forward.

There are no long-term contracts.  Period.  We scope out the work, come to an agreement on the timeline, and if changes need to be made based on the work that has been performed to date, then we tweak the scope as necessary.  This ensures both parties have the freedom to respectfully cut ties if it’s not a mutual fit.

Absolutely.  Available upon request.

Our average client retention, as of the summer of 2024, is 5 years.

Services that work together

Our solutions are designed to complement each other for maximum impact.

Strategy

Video Production

Advertising

Media Buying

Research & Data