Turning data into insights

Expert data collection and analysis for informed decisions

desktop computer featuring business intelligence charts

— — RESEARCH & DATA SERVICES

Services to

boost your
success

Got other needs? Let’s talk!

Proprietary Research

Do you have a burning question about your customers, competitive environment, customer experience, or any other business related matter you can’t seem to find an answer? There’s no need to sit on it. Let’s work together and leverage DW’s resources in marketing research, data analytics, and behavioral science to answer questions that could provide insights into growth and future success. 

Brand Positioning

The most powerful research a business can leverage. Understand the “minds” of your market to navigate a position that is both valuable and wide open.

Data Apends / Review

Do your customers have pets? Are the kids most likely in the home or have they moved out?

Analytics

From basic trends to building models, DW helps you become, or levels you up, a data-driven company. Turn your spreadsheets into actionable strategies build a culture of measurement, not guesswork.

Campaign Tracking

This is what it’s all about. We track what is possible and provide live reporting on media attribution as it relates to all your favorite metrics.

— — STEPS TO EXPECT

01

Discovery

We start by asking important “why” questions, doing research, and defining key ideas. We filter and refine the info to build a strong foundation.

02

Conceptual

Based on our foundational ideas, we explore “what” the possibilities are. We establish a vision and purpose through key objectives, creative strategies, storytelling, and visuals.

03

Planning

We define the project details by asking “how.” This step outlines what’s needed to bring your concepts to life, serving as a detailed roadmap for all production needs.

04

Production

We build, write, create, schedule, and implement marketing solutions that support your brand and business needs. This includes branding, strategy, ad buying, and creating content across digital, film, print, copy, animation, and events.

05

Delivery

We deliver your content to a targeted audience to maximize project objectives. Whether it’s enhancing customer relationships, improving product knowledge, or generating new sales, we use traditional, digital, and other channels.

06

Review

We track and analyze your content to understand what’s working best. By identifying what gets the most traction, we can fine-tune your strategy for optimal results.

— — FEATURED WORK

Bold, simple, strategic exposure.

We conducted locational research to identify the prime billboard spots for maximizing visibility and impact for your grand opening.

I love the marketing and growth we are seeing because of it.

JEFF KEIKEL
OWNER CATES SERVICE COMPANY

— — FAQ’s

FAQ's

High Level Answers to Most Asked Questions

Of course, the answer is, “It depends,” but we can provide a range.  Typically, our clients’ total budgets range from $200K-$15 million, and we see that our engagement typically accounts for 3-10% of the budget.  However, our services are specifically scoped out per client and project, so this is a simple rule of thumb for your planning purposes. 

While we always look at individual campaign performance, we understand the multitude of factors that are both internal and external that influence business outcomes.  Therefore, we tend to focus on two key metrics:

  1. Is the business growing profitably?
  2. What is the target advertising/sales ratio the business needs to maintain for profitability?
  3. Are we increasing the quantity of qualified sales leads?

These are high level discussions that are critical to inform the strategy and goals moving forward.

There are no long-term contracts.  Period.  We scope out the work, come to an agreement on the timeline, and if changes need to be made based on the work that has been performed to date, then we tweak the scope as necessary.  This ensures both parties have the freedom to respectfully cut ties if it’s not a mutual fit.

Absolutely.  Available upon request.

Our average client retention, as of the summer of 2024, is 5 years.

Services that work together

Our solutions are designed to complement each other for maximum impact.

Strategy

Video Production

Advertising

Media Buying

Research & Data