Emarketer’s 2017 Media Consumption Study Release
US Adults Spend an Average of 12 Hours a Day Consuming Media Media Planners Need to Be Aware of These Changing Trends in Content Consumption EMarketer recently released its updated 2017 US media consumption estimates, spanning across digital, TV, print, radio, and other various online platforms. It’s further proof that one of the hardest jobs […]
Advertising: Stop Blaming It for Sales Issue
It took me awhile, but now I get it. Ten years of media selling leads to certain cognitive biases. In the past, I would refer clients to Law #4 of Al Ries’ “22 Immutable Laws of Branding:” The Law of Advertising. Ries argues that the purpose of advertising is not necessarily to drive sales, but rather […]
Snapchat Offers “Seen” Ads for $750K
Article Link: Guaranteed to Disappear: Snapchat sheds light on Guaranteed Strategy for Advertisers Advertisers paying for impressions not seen or viewed is still a huge problem for the digital industry, a space that prides itself on brands’ ability to “measure” and “track,” unlike its traditional counterparts. However, I’d […]
Rentrak Partners with Major Media Player
Rentrak has its work cut out battling legacy ratings giant Nielsen. But the cards are continuing to fall, as Tribune Media recently announced its deal to carry the service. Brands and media companies should take note, as this is the future of audience measurement, and ending the reliance on the current “stone-aged” methodology. Find […]
Restaurant Impossible: Success Paradox in Business
Have you ever watched Restaurant Impossible? DVR’d episodes, reruns, it doesn’t matter: If it’s on, I’m tuned in. In short, I’m addicted. In the event you’re in the unfathomable group who has no idea what I’m talking about, or you’ve cut the cord altogether, let me briefly explain the premise. Chef Robert Irvine has 48 […]