Transforming a common furniture outlet into a distinctive, visible brand with a comprehensive new identity.
The problem our client was challenged with
Furniture Mall Outlet struggled with blending in among numerous other furniture stores, lacking a unique presence that stood out to customers.
Our creative approach to solving the problem.
We approached the outlet store branding by using visual cues typically seen in high-end retail stores, avoiding the common ‘back room’ look of most outlet stores. We presented a dozen brand personalities for the client to explore and conducted a brand workshop to help identify their target customer.
The Benefit for the Client
The outcome was a striking brand presence that both drew in customers and motivated staff to value the brand more.
— — OUR APPROACH
Empowering homeowner-focused brands.
We drive growth for clients by creating meaningful connections between your brand and homeowners. When your brand resonates with homeowners, everyone benefits.
