— — Frequently AskedQuestions

Frequently Asked Questions

High Level Answers to Most Asked Questions​

Of course, the answer is, “It depends,” but we can provide a range.  Typically, our clients’ total budgets range from $200K-$15 million, and we see that our engagement typically accounts for 3-10% of the budget.  However, our services are specifically scoped out per client and project, so this is a simple rule of thumb for your planning purposes. 

While we always look at individual campaign performance, we understand the multitude of factors that are both internal and external that influence business outcomes.  Therefore, we tend to focus on two key metrics:

  1. Is the business growing profitably?
  2. What is the target advertising/sales ratio the business needs to maintain for profitability?
  3. Are we increasing the quantity of qualified sales leads?

These are high level discussions that are critical to inform the strategy and goals moving forward.

There are no long-term contracts.  Period.  We scope out the work, come to an agreement on the timeline, and if changes need to be made based on the work that has been performed to date, then we tweak the scope as necessary.  This ensures both parties have the freedom to respectfully cut ties if it’s not a mutual fit.

Absolutely.  Available upon request.

Our average client retention, as of the summer of 2024, is 5 years.

— — OUR APPROACH

Empowering homeowner-focused brands. ​

We drive growth for clients by creating meaningful connections between your brand and homeowners. When your brand resonates with homeowners, everyone benefits.