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Insights, tips, and ideas on topics related to the homeowner-focused industry.

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8 Ways to Make Your Marketing Videos Interesting

If you’re creating videos to promote your business, educate your customers, or build your brand, you can’t afford to bore...

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5 Types of Business Videos (And How to Use Each One Effectively)

In today’s digital world, video isn’t just a “nice to have”—it’s one of the most powerful tools in your marketing...

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What It Takes to Create an Effective Marketing Campaign

Marketing can be confusing. Sometimes you just need a brochure or a single commercial. Other times, you need a bigger...

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How to Market HVAC Services During a Refrigerant Shortage

If you’re in the HVAC business, you’ve likely already felt the effects of the refrigerant shortage. Customers are confused, prices...

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From Google to ChatGPT: Adapting Your Content for AI Search

Not long ago, ranking high in Google search results was the main goal for most businesses online. If you wanted...

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What Is the DW Creative Canva Branding Toolkit, and How Does It Help My Business?

In today’s digital world, branding isn’t just about having a nice logo. It’s about creating a look, feel, and voice...

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5 Top Takeaways from the Impact Live Conference 2025: From Clicks to Trust

If you’re wondering how marketing is changing in 2025, you’re not alone. Business leaders everywhere ask: How do we earn...

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Tracking Website Visitors the Smart Way: A Guide to CodeMapr

As the use of browser cookies fades, how are businesses tracking site visitors and targeting their marketing? Websites are valuable...

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Why Skipping Marketing Can Cost You More Than Investing in It

If you run a home services business, you know marketing costs money. But what if I told you that not...

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