Insights, tips, and ideas on topics related to the homeowner-focused industry.
You tried direct mail once. Maybe in 2018 or 2019. You sent 5,000 postcards to a broad zip code, got...
Stop Budgeting by Leftovers You finished the year. Revenue was decent. Now you’re sitting down to plan next year’s marketing...
You’re doing good work. Your customers say so. But when you look at your competitor’s home services marketing down the...
The Homeowner Who Engages Is Your Best Customer You know the type. They’ve been to your website three times. They’ve...
The OTT Numbers Look Great — So Is it Working? Your OTT advertising dashboard shows 50,000 impressions last month. Your...
Your Media Rep Says Your Customers Are Watching Their Station. But Are They? You’ve sat through the pitch. The TV...
Why Your Competitor’s Media Mix Probably Won’t Work for You I once had a call with an $18 million roofing...
The Pitch That Sounded Too Good to Be True (Probably Was) You just got off a call with a radio...
Your Marketing Vendor Just Sent You a Shiny CPL Report. Don’t Celebrate Yet. You got 47 leads last month at...
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