Grow your
homeowner-focused
marketing for
maximum results

Achieve measurable success
and build a lasting legacy.

Grow your
homeowner-focused
marketing for
maximum results

Get measurable success
and build a lasting legacy.

— — WHATS NEW

Unlock Homeowner Media Insights for 2024

Discover key findings from our exclusive 2024 media research, including:

  • Media consumption trends of U.S. homeowners
  • Social media and streaming platform usage
  • The role of AI in purchase decisions
  • Top factors homeowners consider when hiring contractors
Bar graph of media research by platform
Click "View Research" to access dashboard

— — OUR SERVICES

DW CREATIVE SERVICES

We know no one gets excited about “advertising” or “media buying.” These are just tools we use to help you build your legacy and take your marketing to the next level. Below are the services we provide to make this happen.

Strategy
Design
Video
Production
Advertising
Media
Buying
Research
& Data

— — OUR SERVICES

Insights, tips, and ideas on topics related to homeowner focused industry.

A family--a father, mother, a son, and a daughter--are sitting on the couch watching TV together.

American Homeowner Media Research 2024

Curious about what media tools will help you reach customers? Explore our 2024 survey of American homeowners and how digital vs. traditional media and website features impact home improvement choices, plus insights on AI’s role.

Read More

— — QUALIFY

Is DWC
right for you?

Find out if we’re the right fit.

Icon List with Scroll Effect
  • B2C Targeting Homeowners; Revenue > $2M
  • Share Business Data to Verify Gut Decisions
  • Advertise in both digital and traditional channels
  • Seeking measurable ROI gains
  • Value consistent branding across all platforms
  • Creativity and strategy matter as much as results.

— — OUR APPROACH

Empowering homeowner-focused brands. ​

We drive growth for clients by creating meaningful connections between your brand and homeowners. When your brand resonates with homeowners, everyone benefits. 

“If you own a business, you really need to talk to DW Creative Marketing. We were aggressively advertising because we were growing so fast, but it was only through measurement that we understood there were other marketing issues other than simply advertising/lead generation. We’ve been able to reduce advertising to sale expense by 33% and have seen no drop in our growth prospects. It’s been a pleasure to work with and he actually cares about your business.”

TRAVIS BURCH
OWNER OF KGUARD HEARTLAND

— — STEPS TO EXPECT

How we build your vision

01

Discovery

We start by asking important “why” questions, doing research, and defining key ideas. We filter and refine the info to build a strong foundation.

02

Conceptual

Based on our foundational ideas, we explore “what” the possibilities are. We establish a vision and purpose through key objectives, creative strategies, storytelling, and visuals.

03

Planning

We define the project details by asking “how.” This step outlines what’s needed to bring your concepts to life, serving as a detailed roadmap for all production needs.

04

Production

We build, write, create, schedule, and implement marketing solutions that support your brand and business needs. This includes branding, strategy, ad buying, and creating content across digital, film, print, copy, animation, and events.

05

Delivery

We deliver your content to a targeted audience to maximize project objectives. Whether it’s enhancing customer relationships, improving product knowledge, or generating new sales, we use traditional, digital, and other channels.

06

Review and Refine

We track and analyze your content to understand what’s working best. By identifying what gets the most traction, we can fine-tune your strategy for optimal results.

— — FEATURED WORK

See Your Ideas Come to Life.

At the conceptual stage of a TV campaign, we begin with a storyboard. This provides a sneak peek of what we’re creating together, ensuring everyone is on the same page from the get-go and we we nail your vision right from the start.

— — FAQ’s

FAQ's

Of course, the answer is, “It depends,” but we can provide a range.  Typically, our clients’ total budgets range from $200K-$15 million, and we see that our engagement typically accounts for 3-10% of the budget.  However, our services are specifically scoped out per client and project, so this is a simple rule of thumb for your planning purposes. 

While we always look at individual campaign performance, we understand the multitude of factors that are both internal and external that influence business outcomes.  Therefore, we tend to focus on two key metrics:

  1. Is the business growing profitably?
  2. What is the target advertising/sales ratio the business needs to maintain for profitability?
  3. Are we increasing the quantity of qualified sales leads?

These are high level discussions that are critical to inform the strategy and goals moving forward.

There are no long-term contracts.  Period.  We scope out the work, come to an agreement on the timeline, and if changes need to be made based on the work that has been performed to date, then we tweak the scope as necessary.  This ensures both parties have the freedom to respectfully cut ties if it’s not a mutual fit.

Absolutely.  Available upon request.

Our average client retention, as of the summer of 2024, is 5 years.

Need a free 15-minute Fit Call? Book one now

Need a free 15-minute Fit Call?
Book one now