Direct Mail Marketing: Why Postcards Are Working
You tried direct mail once. Maybe in 2018 or 2019.
— — OUR RESEARCH
Discover key findings from our media research, including:
— — OUR SERVICES
We start with your customer, sharpen your message, place your budget with precision, and measure what actually moved the needle.
— — OUR SERVICES
You tried direct mail once. Maybe in 2018 or 2019.
Stop Budgeting by Leftovers You finished the year. Revenue was
You’re doing good work. Your customers say so. But when
— — QUALIFY
— — OUR APPROACH
We drive growth for clients by creating meaningful connections between your brand and homeowners. When your brand resonates with homeowners, everyone benefits.
“If you own a business, you really need to talk to DW Creative Marketing. We were aggressively advertising because we were growing so fast, but it was only through measurement that we understood there were other marketing issues other than simply advertising/lead generation. We’ve been able to reduce advertising to sale expense by 33% and have seen no drop in our growth prospects. It’s been a pleasure to work with and he actually cares about your business.”
TRAVIS BURCH
OWNER OF KGUARD HEARTLAND
— — STEPS TO EXPECT
We start by asking important “why” questions, doing research, and defining key ideas. We filter and refine the info to build a strong foundation.
Based on our foundational ideas, we explore “what” the possibilities are. We establish a vision and purpose through key objectives, creative strategies, storytelling, and visuals.
We define the project details by asking “how.” This step outlines what’s needed to bring your concepts to life, serving as a detailed roadmap for all production needs.
We build, write, create, schedule, and implement marketing solutions that support your brand and business needs. This includes branding, strategy, ad buying, and creating content across digital, film, print, copy, animation, and events.
We deliver your content to a targeted audience to maximize project objectives. Whether it’s enhancing customer relationships, improving product knowledge, or generating new sales, we use traditional, digital, and other channels.
We track and analyze your content to understand what’s working best. By identifying what gets the most traction, we can fine-tune your strategy for optimal results.
— — FEATURED WORK
At the conceptual stage of a TV campaign, we begin with a storyboard. This provides a sneak peek of what we’re creating together, ensuring everyone is on the same page from the get-go and we we nail your vision right from the start.
— — FAQ’s
Of course, the answer is, “It depends,” but we can provide a range. Typically, our clients’ total budgets range from $200K-$15 million, and we see that our engagement typically accounts for 3-10% of the budget. However, our services are specifically scoped out per client and project, so this is a simple rule of thumb for your planning purposes.
While we always look at individual campaign performance, we understand the multitude of factors that are both internal and external that influence business outcomes. Therefore, we tend to focus on two key metrics:
These are high level discussions that are critical to inform the strategy and goals moving forward.
Yes! Check out DW Creative’s “Featured Work” page.
There are no long-term contracts. Period. We scope out the work, come to an agreement on the timeline, and if changes need to be made based on the work that has been performed to date, then we tweak the scope as necessary. This ensures both parties have the freedom to respectfully cut ties if it’s not a mutual fit.
Absolutely. Available upon request.
Our average client retention, as of the summer of 2024, is 5 years.
