Direct challenge to competitors

We’re calling out competitor weaknesses to show why our clients product is the better choice.

The problem our client was challenged with

A competitors leaf filter product shouted the loudest in the market with their ‘Never Clean Your Gutters’ claim. Yet, homeowners don’t realize you still have to clean the filter screens.

Our creative approach to solving the problem.

We shot a TV commercial to highlight how the competition’s gutters require more cleaning, more time on the ladder, and more headaches. Our ad contrasts this by showcasing our client’s product, which offers zero maintenance—meaning you spend no time worrying about your gutters. The commercial uses a relatable and engaging narrative, featuring a frustrated homeowner constantly cleaning gutters, then switches to the ease and relief of using our client’s product, emphasizing the convenience and peace of mind it brings.

The Benefit for the Client

The result was a big increase in calls for the gutter company. The TV commercial was so effective that we adapted it into various print ads and mailers to keep boosting visibility. This multi-channel approach ensured the message stayed top of mind and drove more customer engagement.

— — OUR APPROACH

Empowering homeowner-focused brands. ​

We drive growth for clients by creating meaningful connections between your brand and homeowners. When your brand resonates with homeowners, everyone benefits.