We conducted locational research to identify the prime billboard spots for maximizing visibility and impact for your grand opening.
The problem we saw
Numerous billboard options often lead to wasted investments without strategic selection.
Our creative approach to solving the problem
To tackle this, we conducted an online survey in September 2023 with 1,200 American homeowners from different regions and backgrounds. We looked at their daily and weekly media use, social media habits, streaming services, and how they find new products. This gave us a clear picture of their current media behavior.
American Homeowner Media Habits 2023 Decoding the American Digital-Traditional Divide
This comprehensive research delves into the intricate patterns of media consumption US homeowners. We explore how Americans are uniquely balancing their time between digital and traditional media platforms—often simultaneously. Our study offers invaluable insights into age, income, household composition, and regional variations, providing a nuanced understanding that challenges many prevailing assumptions. Whether you’re a marketer aiming to capture fragmented attention or a consumer curious about broader trends, this study serves as a definitive guide to America’s complex media landscape.
What did we want to learn with the 2023 Media Study?
How do homeowners spend their time with various media throughout the day/week?
What social media platforms do American Homeowners regularly use?
What streaming services (Netflix, Amazon, YouTube, etc) do American Homeowners subscribe or regularly use?
What media are sought out to learn about new products and services?
— — OUR APPROACH
Empowering homeowner-focused brands.
We drive growth for clients by creating meaningful connections between your brand and homeowners. When your brand resonates with homeowners, everyone benefits.
