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Why Do Marketing Videos Matter?

Marketing videos have become a powerful way for businesses to connect with people. More and more, customers are watching videos to learn about products and services. In fact, 66% of people say they use videos as their main source of information. According to recent studies, users spend an average of 17 hours a week watching online videos, and over 3.3 billion people watch digital videos worldwide. Video marketing isn’t just popular—it’s effective, with 93% of businesses saying they’ve gained new customers through video content.

With so many people flocking to video content, it makes sense that marketing videos are on the rise. But what kinds of marketing videos should you feature? What videos will make the most impact and drive sales? 

DW Creative is a Kansas City-based marketing agency that drives growth for clients by creating meaningful connections between their clients’ brands and the homeowners they serve. 

By reading this article, you will learn how these videos help your business and what types of videos you can use to grow your audience.

Building Trust with Marketing Videos

Marketing videos aren’t commercials or paid ads. These videos are utilized on your website and in emails to build trust. Videos help people see the real faces behind your business, hear your voice, and understand your values. This personal connection builds trust with potential customers.

Marketing videos should educate and inform customers, not just sell a product. By being transparent, helpful, and educational, your videos build a strong connection with potential customers before they even contact you.

The Selling Seven

The “They Ask, You Answer” method helps businesses educate their customers by answering common questions through videos. This strategy uses seven different types of videos, called the Selling Seven. Let’s go over these important types of videos and why they matter.

1. The 80% Video: Answering Common Questions

When you talk to new customers, do they often ask the same questions? The 80% Video covers the commonly asked questions that customers want to know about your business. By watching the video, potential customers should have at least 80% of their questions answered.

For example, if you own a furniture store, people might ask about delivery options, warranties, or return policies. An 80% video answers these questions upfront, making it easier for people to trust your business right away.

2. Employee Bio Videos: Meet the Team

Employee Bio Videos introduce your team to potential customers. These videos show the people behind your business, letting customers see their faces and hear their voices.

Customers like to know who they’re working with. When they can connect a face and personality to your business, they’re more likely to trust you and feel comfortable reaching out. By the time they receive an email or call, the reaction will be, “Hey, I know that person!” instead of “Who is this and what do they want?”

3. Product and Service Videos: Show What You Offer

Product and Service Videos give a clear picture of what your business offers. These videos explain what your product or service does, who it’s for, and why it’s valuable.

For example, if you sell and repair AC units, your video could explain the different kinds of units you service, what happens during an assessment, installation, or repair, and why customers should choose your business over other options.

4. Landing Page Videos: Set Clear Expectations

When someone visits your website, there should be at least one “landing page,” a page with a call to action (CTA) like a contact form. 

In today’s climate, many users are hesitant to give out their personal or contact information. They ask, “What happens if I give this website my information? Will they send hundreds of spam emails? Will I get put on a call list? Do I want that?” 

Landing Page Videos explain exactly what happens after someone fills out a form on your website.

These videos build trust by showing customers what to expect. If they know the next steps, they’ll be more comfortable sharing their information with you.

5. Cost Videos: Talk About Pricing

One of the first questions customers ask is, “How much does this cost?”

Cost Videos explain your pricing, making it easy for customers to decide if they can afford your product or service.

These videos are great for explaining how your pricing works, what factors affect the cost, and why your product or service is worth the price.  It’s not required that you give an exact price, which can be difficult in the home services/contracting space.  However, by providing a range, you can build trust by talking about what others won’t, and weed out unqualified customers.

6. Customer Journey Videos: Real Success Stories

Customer Journey Videos allow your most valued customers to share their stories. These videos show how your product or service helped them and why they are satisfied.

Potential customers love hearing success stories. By sharing real-life examples, you show that your business is trustworthy and that other people are happy with what you offer.

7. “Claims We Make” Videos: Prove What You Promise

Every business makes claims like “We’re the best in town” or “We offer the fastest service.” “Claims We Make” Videos help prove these claims by showing how you deliver on your promises.

By using video to back up your words, you can show customers that you’re reliable and trustworthy, which makes them more likely to do business with you.

An infographic summarizing The Selling Seven Videos

Why Marketing Videos Matter for Your Business

Marketing videos aren’t just another trend—they’re a must-have for businesses today. These videos help you connect with your audience, educate them, and build trust.

From 80% Videos that answer common questions to Customer Journey Videos that share real-life success stories, marketing videos make your business feel more human and approachable.

As video content continues to grow, investing in a video marketing strategy will help you stay competitive and engage your audience.


Next Steps for Using Marketing Videos

Ready to get started with marketing videos? Begin by identifying the most common questions your customers have and create an 80% Video to answer those questions. Then, consider making other types of videos, like Employee Bios or Cost Videos, to help your audience learn more about your business.

The key is to be clear, honest, and helpful in your videos. By doing this, you’ll build trust with your customers and create stronger connections that lead to more sales.

When it comes to creating video content, businesses often have two choices: hire an internal videographer or videography team or hire the services of an external marketing agency. 

Hiring an internal videographer may be upwards of $60,000 for an annual salary plus the price of equipment. This internal expert will be a team member and your business will own the equipment for future projects. 

When hiring an external marketing agency, you also receive the expertise of the entire team, not just the videographer, for the project at hand. They can help you build your brand voice and marketing strategy within your videos. 

If you’re looking for help creating marketing videos, schedule a fit call with our team to see how DW Creative can help.

If you’re not ready to make a commitment or want to learn more about purchasing media, we recommend the following articles: 

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