8 Ways to Make Your Marketing Videos Interesting

Why Entertaining Videos Matter

When people watch a video that entertains them—or teaches them something in a fun way—they’re more likely to remember your business. That way, when they need your product or service, your name will be the first one they think of.

Good videos also build trust. People tend to like businesses that feel approachable and relatable.

And let’s not forget: people talk about interesting things. If your video makes them laugh, teaches them something new, or sparks an emotional reaction, they’re much more likely to share it with friends.

For example, imagine a homeowner needs new windows. They’ve been seeing your short, engaging videos about window replacement for months. You’ve explained the process, shown behind-the-scenes footage, and answered common questions. Now, when it’s time to pick a company, they’ll think, “These are the guys who make those helpful videos. They know what they’re doing.”

So, how do you make your videos more engaging? Here are eight tips for crafting interesting marketing videos.

8 Tips for Making Interesting Videos

Tip 1: Keep It Moving with Quick Edits

One of the quickest ways to lose your audience is with slow, dragging scenes. The human eye craves movement. If your video stays on one shot for too long, people’s attention will wander.

Every shot doesn’t have to be lightning-fast, but you do want to keep things visually interesting. This could mean:

• Switching camera angles
  
  
• Adding text or graphics
  
  
• Cutting between scenes
  
  
• Including B-roll footage (like close-ups or behind-the-scenes shots)
  
  
• Using animation or motion graphics

   

One of the most common culprits of a boring video? A “talking head”—just one person sitting and talking on screen with no other visuals. If you do need to show a person talking, break it up with slides, photos, cutaways, or on-screen text.

Tip 2: Choose the Right Music

Music is more powerful than many people realize. The right background track can instantly change the mood of your video.

If you’re going for emotional impact, consider slow, thoughtful music with softer tones. If you want to energize people and encourage them to take action, pick something fast and upbeat.

The key is to match your music to your message. Playing loud rock music during a heartfelt testimonial would feel jarring. Likewise, using gentle piano music in a high-energy sales ad could fall flat.

Before finalizing your video, ensure the visuals and the audio feel like they belong together.

Tip 3: If You’re Bored, They’re Bored

This is a simple but important rule: If you’re bored while editing or watching your own video, your audience will be too.

Aim for at least one memorable element. It could be:

• A clever joke
  
  
• A surprising fact
  
  
• A beautiful shot
  
  
• A relatable story

   

Tip 4: Target an Emotion

People remember how a video made them feel. That’s why emotional connection is one of the most powerful tools in video marketing.

You don’t have to make people cry (though that’s one approach). Nostalgia, humor, excitement, curiosity, or even relief are all emotions you can tap into.

For example:

• Show before-and-after transformations for a feel-good reveal.
  
  
• Use humor to make complex topics easier to understand.
  
  
• Share a customer story that shows real results.
  
  

If you can make your audience feel something, they’re more likely to remember you and take action.

Tip 5: Find Something That Makes Your Video Unique

There’s nothing wrong with borrowing ideas from great videos you’ve seen. In fact, that can be a good starting point. But over time, you’ll want to develop something that feels uniquely yours.

Maybe it’s a signature animation, a catchphrase, or a particular editing style. Even something as simple as a recurring opening shot or music theme can help your videos stand out.

When people scroll past your video, they should recognize at a glance that it’s one of yours.

Tip 6: Make Your Message Clear

A common mistake is trying to cram too much information into one video. When you try to say everything, you end up saying nothing.

Focus on delivering one or two key points per video. What’s the main thing you want viewers to know or do after watching?

Whether you’re teaching, inspiring, or promoting, stay focused. Clear, simple messaging is easier for viewers to understand and remember.

Tip 7: Use Visual Design Basics Like the Rule of Thirds

If you want your video to look more polished, try using basic composition techniques like the rule of thirds. The rule of thirds requires that you move your subject slightly off-center instead of always in the middle of the frame. It creates more visual interest and draws the eye naturally.

Also, pay attention to lighting, camera angles, and background clutter. Small details make a big difference in how professional your video feels.

Tip 8: Keep Your Branding Consistent

Finally, don’t forget about branding.

Your videos should feel like part of your overall brand. Use consistent colors, fonts, logos, and tone of voice. If you’re upbeat and casual in one video, try to keep that same energy across all your videos.

Consistency builds recognition. The more familiar your videos feel, the more likely people are to remember you.